Environmental regulations, laws and codes of practice will be regarded as setting the minimum standards of environmental performance.

Employee involvement in environmental matters is encouraged at all levels and is promoted through a constant reappraisal of working methods and techniques.

In particular we are involved in the following initiatives:

• Ensuring that our Chauffeurs regularly maintain their vehicles, with continual endeavors to operate vehicles at maximum utilisation to achieve optimum efficiency. Incorporating areas such as driving at the most economical speeds, acceleration and braking techniques, gear changing and idling. As vehicle technology continues to advance, we ensure our chauffeurs have the expertise to operate the vehicle to it’s full environmental potential

• Operating a company policy of “Reduce-Reuse-Recycle”, whereby we recycle office consumables such as paper, plastic and cans in association with Greenstar recycling.

• Eliminating the carbon footprint of our vehicle fleet. In partnership with The CarbonNeutral Company we are currently looking at investing in projects around the world to eliminate the effect of the vehicles that we use on the environment in both the short-term and long-term.

• Providing One water in all of our vehicles as the chosen complimentary water. One donates all its profits to the building of roundabout powered PlayPumps™ in African villages that have no easy access to clean drinking water. In September 2006 PlayPumps™ International was pledged support at the Clinton Global Initiative by the US government, The Case Foundation and The MCJ Foundation. In February 2008 a pump funded entirely from the supply of complimentary One water by Optimum Chauffeur Drive and Carey England was installed at The Sensake Primary School, near Mafeking and they now have a sustainable source of clean water for their school children, enabling them to spend more time in school receiving a valuable education.